Certified Assisted Living Administrator (CALA)

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C.W. Hawley is a dynamic author and seasoned speaker whose powerful life experiences inspire audiences to embrace leadership and life with renewed clarity and practical strategies for transformation. A recognized expert in time management, work–life integration, and developing leaders, she helps people shift their mindset and unlock their full potential.

Known as a self-proclaimed “time relations nerd,” C.W. passionately challenges individuals to rethink how they approach time, driving both personal and professional growth. Affectionately called “The Eternal Cheerleader,” she champions people and teams to reach new heights of performance and fulfillment.

Through her energetic, relatable style and deep leadership expertise, C.W. equips audiences with actionable tools, proven frameworks, and fresh perspectives that bridge the gap between inspiration and implementation. Her distinctive blend of time mastery and leadership insight makes her a sought-after speaker for organizations and events worldwide.

For over 16 years Tricia Holloway has dedicated her career to senior living first in Florida helping to turn communities around and build from the ground up. Opening one of the first senior living communities in The Villages, FL, the geriatric playground for many seniors afforded her valuable experience. Upon moving to Georgia, Tricia joined The Arbor Company as an executive director at Arbor Terrace Crabapple, where she has served since 2020. As an active board member of GSLA, Tricia enjoys serving the seniors of Georgia and helping to establish GA as a premiere senior living destination.

Bear Mahon joined the senior living industry because of a calling to serve others. His introduction to senior living came through the therapy and rehabilitation field, and during his 22-year career in the industry, he’s gained experience in the healthcare industry in acquisition and mergers, corporate development, multi-state portfolio management, and ancillary care services.

Mahon began his career in Georgia as an Activities Director and Rehabilitation Coordinator, and beginning in 2000, he served as Executive Director and Area Operations Manager for CaraVita Senior Care. Following his work at CaraVita, Mahon continued to excel in the field. He spent over a decade serving in multiple roles with Emeritus Senior Living and Brookdale, including District Director of Operations, Regional Vice President, and Vice President of Community and Field Operations. Bear returned to CaraVita after 14 years to serve as the President and COO of CaraVita Senior Care. In addition, Bear is also the CEO and President of Oaks Senior Living.

Kathy Rainwater-Roe is the Corporate Director of Community Partnerships with Phoenix Senior Living. She has served in the Senior Living Industry for more than 14 years, focusing on sales and marketing, as well as operations management. Kathy has managed up to ten communities within the southeast region and enjoys the challenges that each community culture brings. Kathy now focuses on the Atlanta market building relationships with government offices, local chambers, city businesses, and non-profit organizations to become better partners within the city they serve. Kathy has a passion for building a culture that will promote loyalty, integrity, and originality. When not working, Kathy enjoys spending time with family and working in her garden.