Webinar: Sales & Marketing Series | Part 1: What Healthy Sales Training Looks Like in Senior Living
How senior living teams build healthy, high-impact sales training
Join Us Virtually via Zoom
Event Details
This session will explore what healthy, effective sales training looks like in today’s senior living environment. Our panel discussion will focus on how communities build consistent sales behaviors through ongoing coaching, accountability, leadership alignment, and reinforcement beyond onboarding.
Panelists will share practical insights on sales coaching rhythms, roleplay and scenario-based training, follow-up consistency, and how organizations are using AI and modern tools to improve performance and confidence across teams.
Attendees will gain actionable ideas for strengthening sales consistency, improving accountability, and creating training programs that drive long-term results.
Meet the Speaker(s):
Justin Harden is the Vice President of Sales for Phoenix Senior Living. He has over 15 years of experience in healthcare operations and sales, focusing on sales development and supporting high-performing sales teams. Prior to joining Phoenix Senior Living, Justin served as Vice President of Sales for Bridge Senior Living where he was instrumental in growing occupancy while supporting transition of properties through acquisitions and dispositions. He has supported multiple product lines including assisted living, independent living, memory care and active adult communities throughout his career.
Nick Rowell, a native Georgian, was born and raised in the Cherokee County area. He graduated from LaGrange College where he played football and received his Accountancy degree. He immediately began his career in senior living working as an accountant. Since then, he has done various jobs within the industry, from working in the accounting department to business office roles, as an Executive Director, and now overseeing multi-site operations. His passion in Senior Living is the relationships that are created through caring for others, while maintaining a quality of life not only for residents, but for the associates as well.
Cindy Archer has more than 20 years of experience in senior living and has dedicated her career to helping older adults and their families navigate important life transitions. Her journey into senior living began unexpectedly when a marketing consultation for a local assisted living community sparked a passion that has guided her career ever since. Over the years, Cindy has served in a variety of leadership roles, including Sales Director, Executive Director, and Regional Director. Her experience spans private-pay communities, Medicaid-funded environments (CCSP/SOURCE), and Personal Care Homes, providing her with a well-rounded understanding of senior living operations and family needs. While she has worn many hats throughout her career, sales became her true calling. She is passionate about building relationships, guiding families through the decision-making process, and helping them discover the opportunities and benefits that senior living can provide. Today, Cindy serves as Sales Director for Phoenix Senior Living in Braselton, where she has been a valued member of the team for the past five years. She is committed to Phoenix's resident-centered culture and looks forward to continuing to serve seniors and their families for years to come.
Additional Info:
NAB: This program has been approved for Continuing Education for 1 total participant hours by NAB/NCERS—Approval #20270623-1-A122012-DL
Zoom details will be provided upon registration.