Webinar: Sales & Marketing Series | 5 Sales Mistakes Revealed Through Mystery Shops
Join Us Virtually via Zoom
5 Sales Mistakes Revealed Through Mystery Shops
This session explores five common sales mistakes revealed through senior living mystery shops and provides practical strategies for preventing them. From appointment confirmation and pre-visit discovery to personalized tours, purposeful team involvement, and meaningful follow-up, attendees will learn how to create a more intentional and effective sales process at every stage of the customer journey. Through real-world examples and actionable techniques, learners will leave with practical tools they can immediately implement to strengthen prospect engagement, improve consistency, build confidence in their sales approach, and create experiences that lead to stronger relationships and better conversion outcomes.
During this webinar, leaders will:
- Recognize five common sales behaviors that can unintentionally create friction and reduce the effectiveness of the customer journey.
- Apply practical strategies to improve appointment preparation, discovery conversations, personalized tours, team involvement, and follow-up that create a more intentional sales experience.
- Evaluate their current sales process and identify opportunities to implement immediate improvements that strengthen prospect engagement, increase consistency, and support stronger conversion outcomes.
NAB: This program has been approved for Continuing Education for 1 total participant hours by NAB/NCERS—Approval #20270825-1-A123475-DL
Jessica May Phaup is a seasoned sales coach and training consultant with a passion for helping professionals unlock their potential. With over 100 hours of formal coaching and facilitation training, she brings structure, insight, and real-world relevance to every engagement. Jessica has over two decades of experience in the senior living industry, where she has held top-tier roles in sales, referral development, and executive leadership. She is trained in coaching and sales methodologies, including Sales Gym, Richardson's Consultative Selling, The Challenger Sale, Sherpa Executive Coaching, and EcSell Institute's High-Performance Coaching. Her deep understanding of the senior living landscape allows her to coach with purpose—blending proven frameworks with authentic connection. Whether she's coaching one-on-one, leading team workshops, or developing scalable programs, Jessica helps professionals grow in confidence, improve communication, and consistently drive results.
Kelly Singleton Myers is the Founder and Chief Vision Officer of KJB Sales Consulting, where she helps senior living and service-based organizations improve sales performance through curiosity, empathy, and more meaningful customer experiences. A consultant, speaker, and sales coach, Kelly works with leaders and teams across the United States and the United Kingdom to strengthen trust, engagement, and conversion. She is the author of The More You Know, The More You Close: The Power of Curiosity-Driven Sales and is known for translating complex sales challenges into practical strategies teams can use immediately.
Registration Options
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Registration Options
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Credits | Price |
|---|---|---|
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Member
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1.00 (NAB CE: Live Webinar) | $40.00 |
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Non-member
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1.00 (NAB CE: Live Webinar) | $65.00 |