About Us

GSLA, the state affiliate of Argentum (Formerly ALFA), is a non-profit trade association incorporated in 1998 representing Georgia's senior living industry and the growing population it serves. Members range from freestanding licensed assisted living communities (ALC) and licensed personal care homes (PCH) to retirement campuses where assisted living and personal care may be a component. Other partner members represent:

• Companies that provide products and services for assisted living communities
• Others companies and individuals interested in assisted living

While GSLA membership is diverse, our mission is shared by all. GSLA wants to insure the right of every Georgia senior who needs daily assistance to receive quality care in a choice-driven, dignified, safe and clean residential environment. We believe that our senior residents should feel like they are living "in their own home," not in an institution.
​GSLA's Mission

• Provide an organization for the senior living industry throughout Georgia to unite and exchange information.
• Encourage and promote the development of high standards for senior living communities.
• Promote the concept of senior living communities with public and private agencies and other professionals.
• Educate the public and increase statewide awareness of senior living.
• Help senior living providers address relevant issues and challenges  as they arise in this emerging industry.

​About Argentum
Argentum (Formerly ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, Argentum has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. Argentum’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living.